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The Most Important Rules for Search Engine Optimization

Written on December 14, 2016

Search engine optimization, or SEO, isn’t something to take lightly. There are rules. And if you take a few wrong decisions – it could mean doom for your website or blog. Google penalizes heavily if you’re doing it wrong.

Let’s go through the most important rules for SEO:

1. Stay specific and targeted
Websites with a broad subject like “cameras” have much lesser exposure than a specific website, like about “Canon DSLR lenses.” Not cameras, not Canon cameras, not Canon DSLR cameras, but Canon DSLR camera lenses. Niche it down.

  • The more specific you are, the more loyal and organic traffic you’ll get.
  • Loyal traffic translates into customers, long-session users, and returning visitors.
  • Any affiliation or selling you do on your website will have much higher chance of being sold.
  • Therefore, getting more revenue is a direct benefit of SEO.
  • Get your keywords right. “Writing content that includes frequently searched keyword phrases, so as to be relevant to a wide variety of search queries will tend to increase traffic.” – Wikipedia. Get keywords low in competition and be relevant to those you want to be hit from the search queries of.

2. Build links the right way
Link building is extremely important for SEO. The significance of SEO is affirmed by link building. Having other websites linking to you is called link building. The more natural it is, the better. You need a brand name and authority to be linked to.

  • Don’t become a paid directory or a spam linking website. Also, don’t try to buy links from cheap, trashy sources. It hurts your ranking.
  • You need authoritative and genuine links, and from relevant sources to have more impact.
  • Link building is a natural but slow process. You can fasten it up by utilizing services like SEO Experts’ link building service.

3. Don’t spam too many ads
Don’t go overboard to the point where ads overshadow content.

  • If Google figures out bad ad placement practices or cluttered spaces – be ready for a hammer on your knees. Your website will fall before you can remedy your mistakes.
  • Always keep ads to minimum, don’t hide ads in normal links, and don’t trick your visitors to click on ads.
  • Getting more exposure to your ads is a benefit of SEO. It outweighs having a ton of ads on the same page.
  • SEO Experts can scan your website and give you analysis results that can help you devise better plans relating to ads on your website.

4. Use the tools of the trade
The internet is full of fun tools that are easy to use and give you powerful insights. They are a gem and you must use them if you want to succeed in SEO.

  • Use Google Analytics and Google Webmaster Tools for greatly effective insights into your traffic and beyond.
  • Asses your website’s rank, page ranks, etc. using various tools (search for an updated list of such tools).
  • Always keep checking for bad links, plagiarism in your content, and keyword density in your posts. There are multiple tools available for these purposes.

5. Make your website lightning fast
Fast websites are better.

  • Google makes sure page load time is a big factor in search rankings.
  • Minimize CSS, load scripts in footer PHP files, keep your code files to a minimum.
  • Use tools like Smush.it on WordPress to lighten your images in bulk.
  • The significance of SEO is paramount here, and page loading speed is a big deal for SEO. SEO Experts have tools that can help you design faster loading websites or tell you about tweaks that can fasten your page load times considerably.

Written by Gary Franklin who specializes in providing professional SEO services to reputed clients. Her work has been widely appreciated, and although she has a small number of clients, that’s because she picks only those websites to work on which promise a good learning scope. To know more about her work, visit:







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